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So you built a product, now what?

Each year, 600,000 companies start up in the US. More than three quarters of those companies fail needlessly – even those with good products.

Success requires more than a product – it requires a strong plan for getting that product to market. After seeing too many startups make the same mistakes, I had to do something! 

Beyond Product is a startup marketing book for non-marketers. It brings together the wisdom of more than 50 startup veterans to provide a roadmap for entrepreneurs, founders, and product leaders to turn their great ideas into successful businesses.