So you built a product, now what?
Each year, 600,000 companies start up in the US. More than three quarters of those companies fail needlessly – even those with good products.
Success requires more than a product – it requires a strong plan for getting that product to market. After seeing too many startups make the same mistakes, I had to do something!
Beyond Product is a startup marketing book for non-marketers. It brings together the wisdom of more than 50 startup veterans to provide a roadmap for entrepreneurs, founders, and product leaders to turn their great ideas into successful businesses.